Califia Farms’ Dairy-Free Horchatas Now Available Year Round
Popularity of Latin-inspired drinks, growing power of the Hispanic wallet, and an increased adoption of non-dairy milks helps propel sales of Califia Farms Almondmilk Horchata
Baltimore, MD – September 17, 2015 – Califia Farms, one of the fastest growing natural beverage companies in the United States, today announced its Almondmilk Horchata will be available year round. Previously only available as a limited edition summer seasonal, the Latin-inspired Horchatas have proven so popular with consumers, that the company has added them to its ongoing production line. The announcement coincides with Baltimore’s Natural Foods Expo East where the Company will be sampling both its Vanilla Coconut and Classic Cinnamon Almondmilk Horchatas from Sept 17-19.
Fifty-four percent of Hispanics drink almond milk (a larger percentage than any other ethnicity), and Califia Farms Almondmilk Horchatas are uniquely suited to meet this group’s non-dairy needs, as well as quench the growing consumer interest in both Latin-inspired taste sensations and plant-powered beverages: a recent Mintel report revealed that sales of non-dairy milk were up 93.8% from 2009 to 2014
Hispanic consumers – whose expenditures at grocery stores grew more than 80% over the 2001-2013 period and will reach $86 billion in 2018, according to Packaged Facts – have always known the pleasure of horchata but now, with Califia Farms, they are discovering they can enjoy an old favorite again that is dairy-free, soy-free, gluten-free and non-GMO, while others are simply discovering the fabulous taste of these unique almond milk-based, vegan beverages that are not only delicious, but also low in sugars and calories.
“We introduced our Horchatas as a seasonal, summer drink, but their popularity has prompted retailers to stock them year round,” said Greg Steltenpohl, Califia Farms CEO. “We’re thrilled that our naturally delicious taste combinations are hitting a chord with consumers looking for healthful alternatives to classic drinks.”
The Horchatas are available in two flavors, Vanilla Coconut and Classic Cinnamon, and are made with Califia Farms’ award-winning Almondmilk, known for its great taste and creamy mouthfeel, combined with a rice milk and tigernut (chufa) milk blend for authenticity, flavor and texture.
In addition to showcasing Horchatas at Expo East, Califia Farms will also feature its innovative Concentrated Cold Brew coffee, which can be served hot or cold, sweet or strong, flavored or not, rich or subtle, alongside its seasonal Pumpkin Spice Latte, the only plant-powered, real pumpkin latte, available nationally.
Coffee lovers have begun to fervently embrace cold brew coffee in 2015, and Califia Farms’ line of ready-to-drink Cold Brew Iced Coffees with Almondmilk continue to lead the pack in the natural products coffee drinks category. Unlike traditional hot brewed coffee, cold brewing keeps acids to a minimum and flavor and caffeine to a maximum.
Packed with flavor, Califia Farms plant-powered beverages are like no others on the market and use only the finest ingredients and artisanal processes to achieve guilt-free deliciousness. They have received numerous awards not only for their taste, but also for their packaging: a chic, modern design reminiscent of classic milk bottles.
About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World and tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S., as well as the leading brand in the natural products coffee drinks category.
Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, firstname.lastname@example.org
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, email@example.com