BAKERSFIELD, Calif. Feb. 5, 2013 – Beverage guru Greg Steltenpohl and California citrus growers Sun Pacific have joined together to form Califia Farms. Califia’s vision is to share the best of the natural bounty of California with an innovative approach to celebrating its citrus heritage. They are now introducing a line of California Citrus Varietals, exclusively at Whole Foods Market. The new juices capture the essence of the Company’s namesake state in three vibrant flavors: Orange Juice, Lemonade and Lemon- Limeade.
Whole Foods Market shoppers will be transported to California’s orchards with every sip of these Homestyle Pure Squeezed Juices. Locally grown, juiced and bottled in the groves of California, every bottle is packed with the freshest, tastiest and truest flavor of oranges, lemons and limes. Califia Farms Lemonade and Lemon-Limeade are made from fresh California Meyer lemons, the deliciously smooth darling of the citrus world, and their Premium Pure Squeezed Orange Juice is a delicious blend of Valencia Oranges and other California varietals.
“California is known for its sunshine and great citrus, Califia Farms is known for bottling the best that nature has to offer, and Whole Foods Market is known for providing health-conscious shoppers with the best variety of high quality products to fuel their bodies and minds,” said Greg Steltenpohl, CEO, Califia Farms. “Our agreement with Whole Foods Markets to launch our line of Pure Squeezed Juices exclusively in their stores was a ‘natural’ fit.”
Califia Farms picks its fruit at the height of the season and bottles it right in the middle of the company’s family-owned groves, capturing the healthy sweetness of California’s citrus. The Pure Squeezed Juices come in Califia Farms’ distinctive 48-ounce 100 percent recyclable bottle, so consumers will already know they are getting a high-quality all-natural beverage when they see it on Whole Foods’ shelves.
The Pure Squeezed Juice packaging is reminiscent of classic California fruit crate labels, with bold, beautiful colors bursting from the bottle, inviting juice-drinkers to the Gold Coast.
“Califia Farms is committed to taking care of the earth and its people through the sustainable production of healthy, all-natural beverages at our eco-friendly juice plant,” said Steltenpohl. After receiving verification from the Non- GMO Project, Califia Farms products are proudly boasting the Non-GMO Verified label. Califia Farms won the 2013 American Package Design Award from Graphic Design USA. In 2011, Progressive Grocer named Califia Farms an Editors’ Pick for Best Pure Product and a finalist for the 2012 PMA Impact Award: Excellence in Packaging. Califia Farms Pure Squeezed Orange Juice, Lemonade, and Lemon-Limeade are in Whole Foods Markets in the refrigerated dairy section. Extended Shelf Life (ESL) packaging guarantees freshness.