Califia Farms’ ‘Premiumization Revolution’ Drives Dramatic Sales and Revenue Growth

Sales of its premium Almondmilk is a key growth driver for fastest-growing natural beverage company in the U.S. and natural products coffee drinks leader

Los Angeles, Calif. – Califia Farms, the leading producer of premium plant-powered beverages, experienced a banner growth year in 2014 with sales of its premium Almondmilk leading the charge: the company is now the fastest-growing natural beverage company in the U.S. Meanwhile, the company has extended its premiumization revolution into the iced coffee category: its premium cold brew coffee and Almondmilk-based iced coffee drinks have made it the natural products coffee drinks leader.

“More and more retailers nationwide, both natural and conventional, are integrating Califia Farms Almondmilk into their dairy cases and are experiencing the ‘Califia effect,’” said Greg Steltenpohl, Califia Farms’ CEO. “Califia is growing the whole alternative dairy category by bringing super premium Almondmilk to the table.

In turn, we are also delivering new customers, most notably the coveted millennial demographic, to the early adopting retailers who carry our brand.”

Califia Farms Almondmilk products are re-inventing the alternative dairy category by delivering an unmatched premium plant-based beverage in iconic packaging that appeals to today’s discerning shopper.

Califia Farms Almondmilk not only tastes great and is produced using artisanal practices, but it is also delivered in a bottle that today’s consumer is proud to have in his or her refrigerator. In fact, the company’s Almondmilks have already garnered numerous awards for their uniquely creamy taste as well as for their beautiful, aspirational packaging.

Califia Farms is the fastest growing natural beverage company* in the U.S. and its revenues and sales have experienced dramatic growth – the company tripled its revenues in the almond milk category from 2013 to 2014. The almond milk category in general is exploding, representing 55% of alt dairy sales while soy represents just 35%, and its growth is expected to continue into the foreseeable future, a shift that is likely to cross over to the creamer category. This is a striking counter to soy milk consumption which has been steadily on the decline over the past few years.

“Today’s consumers want high-quality, healthy, premium-brand experiences and are demanding that retailers deliver them,” says Steltenpohl. “It’s interesting that despite fighting the headwinds of a declining category, Coke recently announced its plan to premiumize dairy milk; I think it’s fair to say that we are the premium option in alternative dairy – and, in direct contrast, alt dairy is a category that is growing at an extremely vigorous pace. ”

About Califia Farms

Califia Farms’ (www.califiafarms.com) mission is to deliver delicious and mindful nourishment through the agricultural bounty of California-grown fruits and nuts. The company is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Ca. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S. and is also the leading brand in the natural products coffee drinks category.

Califia Farms Media Relations

Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com

Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com

*SPINS Fresh Wellness Beverage – Natural, 5/18/14