Califia Farms Launches Limited Edition Horchatas and Aguas Frescas: Traditional Latin America-Inspired Classics with a California Twist
Developed in collaboration with Whole Foods Market®, Califia Farms’ healthful, delicious dairy- and soy-free seasonal drinks are available for a limited time only
Los Angeles, Calif. – April 7, 2015 – Califia Farms, the fastest-growing natural beverage company and the leader in the natural products coffee drinks category, kicks off spring/summer with two exciting seasonal drinks: its first-ever Almondmilk Horchatas and two new flavors of its popular Aguas Frescas –available for a limited time. The products are exclusive to Whole Foods Markets until July 1st and will be available at other retailers nationwide through September.
Both beverages (best-known to Americans as cool, refreshing drinks traditionally served at Mexican restaurants) take strong cues from their Latin American roots, but ramp up the flavor sensations with premium versions of the classics, delivered in Califia Farms’ signature curvy bottle.
Califia Farms Horchatas are dairy free and come in two flavors: Vanilla Coconut and Classic Cinnamon. The Horchatas are made with Califia Farms’ award-winning Almondmilk, known for its great taste and creamy mouthfeel, combined with a rice milk and tigernut (chufa) milk blend for authenticity, flavor and texture.
Califia Farms Aguas Frescas come in five refreshing flavors with bright, festive artwork inspired by Mexican mural art and Dia de los Muertos designs. New flavor Mango Chili Lime is a slightly spicy take on the popular tropical combination, while Pineapple Ginger delivers a nuanced flavor upgrade to traditional pineapple juice. Califia Farms Aguas Frescas line up, which also includes Strawberry Basil, Kiwi Cactus Lemonade and Watermelon Ginger Lime, are delicious on their own or as mixers in summer cocktails.
“Last summer, we introduced a revolutionary take on a classic beverage category to natural-food shoppers when we collaborated with Whole Foods Market for the launch of our first-ever Aguas Frescas, or ‘fresh waters’ – it was an incredible success, resulting in extremely high sales and case volume,” said Greg Steltenpohl, Califia Farms’ CEO. “We are thrilled to follow this success, and continue our plant-powered beverage revolution, with the introduction of our delicious and refreshing Almondmilk Horchatas, as well as adding two new mouthwatering Aguas Frescas flavors to Whole Foods Market’s spring and summer displays.”
“We’re excited to partner with Califia Farms on this seasonal line that will really help our shoppers to savor summer,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “With no artificial ingredients and just a hint of sweetness, this line is perfect for active, health-conscious families, too.”
Califia Farms plant-powered beverages have received numerous awards not only for their taste but also for their packaging: a chic, modern design reminiscent of classic milk bottles. All spring/summer SKUs are available in single-serve, 10.5 oz. containers, as well as multi-serve, 48 oz. containers.
The new spring/summer SKUs are available exclusively at Whole Foods Market April 1 - July 1 and at retailers nationwide through September.
 SPINs, RTD Coffee Category, 52 weeks ending 12.28.14
About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S., as well as the leading brand in the natural products coffee drinks category.
Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, firstname.lastname@example.org
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, email@example.com