Alternative Dairy Milk Now Accounts for 20% of $24 Billion Dairy Case Market; Califia Farms’ Premium Almondmilk is Key Driver of Segment Growth
Company’s Almondmilk experiences 177% growth year over year; named a 2015 “Breakout Brand” and “Top 10 Challenger Brand” for disrupting the dairy case with its uniquely shaped bottles
Los Angeles, CA – June 24, 2015 – There has been a marked shift in the U.S. dairy case, with more consumers choosing alternative dairy, especially almond milk, over traditional dairy. Califia Farms, the fastest-growing natural beverage company, is playing a key role in the 40% growth of almond milk sales with its Almondmilks experiencing 177% growth year over year. In addition, the company is leading the charge in another skyrocketing sector: cold brew coffee and RTD iced coffee drinks. Here, Califia Farms is number one in the natural products coffee drinks category, experiencing 1,200% growth and accounting for 55% of category expansion.
Recently, the company was named a “Top 10 Challenger Brand” by consultancy firm Seurat Group for its unique, design-driven and award-winning bottle that is reshaping today’s dairy case by not only standing out on the shelf but also bringing pleasure to the consumer in terms of look/feel, sustainability and convenience.
Califia Farms was also named one of 2015’s Breakout Brands by Beverage World Magazine, and, in January, the publication named company co-founder, Greg Steltenpohl, an ‘eco-friendly revolutionary’ and one of the Top 50 Disrupters in the beverage industry.
“We all know that appearance matters, but it’s what’s inside the bottle that really counts – and ours are filled with delicious, mindful nourishment that directly appeals to the huge number of people who are actively incorporating plant-based foods into their lives,” said Greg Steltenpohl, Califia Farms’ CEO. “We are thrilled that our Almondmilk is playing such a significant role in a trend that is not only healthier for people but also healthier for our planet.”
Califia Farms’ Plant-Powered Beverage Revolution
- Fastest growing non-dairy milk in natural channel and ranks number 3, growing at 177% over last 52 week
- Accounts for 50% of the nut milk category expansion growth
- Coconut Almondmilk Blend is among the top ten best selling nut milks in the natural channel with unit sales doubling (12 weeks ending 3/22/15)
- Cold Brew Coffee 
- Number one and fastest growing RTD natural coffee drink (1,200% growth)
- Accounts for 55% of the category expansion
- Six of Califia Farms’ RTD cold brew coffees rank in the Top 10 selling items in the natural channel
Califia Farms has re-invented the alternative dairy category by delivering an unmatched premium plant-based beverage that tastes great and is produced using artisanal practices. The company is doing the same in RTD cold brew iced coffees.
“Our mission is to be the beverage company of the future by creating innovative, healthy and great-tasting beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free,” said Steltenpohl. “Ultimately, our goal is to create simply remarkable beverages – and retailers and consumers alike are responding.”
Califia Farms will be sampling its award-winning plant-powered beverages at the Summer Fancy Food Show being held June 28-29 at Javits Center, New York in booth #3265.
About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S., as well as the leading brand in the natural products coffee drinks category.
Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, firstname.lastname@example.org
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, email@example.com