Natural coffee drinks leader turns coffee lovers into baristas, giving them everything they need to make flavorful, dairy-free cups of clean (cold-brewed caffeine) energy
Los Angeles, Calif. – March 5, 2015 – Califia Farms, the fastest-growing natural beverage company and the leader in the natural products coffee drinks category, today unveils its new Concentrated Cold Brew Coffee at Natural Products Expo West in Anaheim, Calif. Concentrated Cold Brew (CCB) is the centerpiece of Califia’s home café concept, Califia Café, which democratizes the next wave of the coffee-taste evolution by giving coffee drinkers all the ingredients they need to become their own baristas.
Califia Farms CCB has 60 percent less acidity than hot brewed coffee and is designed to deliver a smooth experience mixing perfectly with Califia Farms Almondmilks and Coffee Creamers and the easy-to-steam Barista Blend. Califia Farms CCB makes it easy for coffee lovers to create healthful, delicious plant-powered cups at home, free of dairy, soy, saturated fats, oils, GMOs and gluten. It comes in a recyclable 32-ounce Tetra Package and will roll out in Whole Foods and Safeway stores nationwide this month.
“Today’s coffee lovers, especially the coveted Millennial demographic, are sophisticated: they like to customize their daily cups, depending on their mood – hot or cold, sweet or strong, flavored or not, rich or subtle. And, increasingly, they want those cups to be easy, healthy and dairy-free,” said Greg Steltenpohl, Califia Farms’ CEO. “Adding Concentrated Cold Brew to our line up means we are able to deliver all this and more right on the retail shelf – a delicious customizable coffee experience that can be had at home and that meets the increasing demand for personalized, premium, and healthful coffee drinks.”
Massive adoption by Millennials and Post-Millennials is driving huge growth in the coffee category, especially for less-processed cold brews: sixty-seven percent opt for coffee over energy drinks when looking for an energy boost, with 43 percent drinking cold brew coffee drinks, personalized to their taste.
And part of this adoption includes cold brew coffee, which has been growing in popularity as coffee enthusiasts recognize its unique appeal. Unlike traditional hot brewed coffee, cold brewing keeps acids to a minimum and flavor and caffeine to a maximum. Coarse, ground coffee beans are soaked in filtered water for twelve hours or more and the resulting concentrate can be diluted to create either hot or cold drinks or poured over ice cream and used in desserts. Califia Farms uses a special blend of Rainforest Alliance Certified™ Arabica and Robusta beans sourced from Vietnam and Mexico to make its Concentrated Cold Brew.
In addition to Concentrated Cold Brew, as part of the Califia Café concept, the company today debuts three new ready-to-drink Cold Brew Single Serve (10.5 oz) Iced Coffee with Almondmilk flavors into their Califia Café portfolio: Triple Shot Cold Brew, Mocha Mexíca Cold Brew and Dirty Chai Cold Brew. These flavors join an extensive and popular line of ready-to-drink coffees, putting the company in the sweet spot of the growing ready-to-drink coffee category which, according to Mintel, will reach $2.3B by 2018 – again, thanks to the rapidly growing adoption by Millennials, 50 percent of whom already turn to ready-to-drink coffee.
All Califia Farms coffee drinks are soy-free, dairy-free, gluten-free and non-GMO, and all have less sugar and calories than competing products on the market. Califia’s ready-to-drink Cold Brew Iced Coffees are already the number one sellers in the natural products coffee drinks category and the fastest growing ready-to-drink natural coffee brand, according to SPINs.
Califia Farms premium Almondmilk, which is known for its deliciousness, is produced using artisanal practices and delivered in a bottle that today’s consumer is proud to have in his or her refrigerator. Its popularity, in both conventional and natural foods stores, resulted in a tripling of the company’s revenues in the almond milk category from 2013 to 2014.
 SPINs, RTD Coffee Category, 52 weeks ending 12.28.14  Mintel
About Califia Farms
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant powered foods for mindful nourishment. The company tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S., as well as the leading brand in the natural products coffee drinks category.
Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, firstname.lastname@example.org
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, email@example.com