Califia Farms Delivers ‘Full Shot’ of Clean Energy and Unique Flavors with
New RTD Line-up
Natural beverage leader introduces new cold brew-powered RTDs, including MCT-oil enhanced ‘Full Shot’; plus new nut milk blends that promise to spice up the alt dairy beverage category
Anaheim, CA - March 10, 2016 – Califia Farms, one of the fastest growing natural beverage companies in the United States and the leading ready-to-drink (RTD) coffee brand in the natural channel, today announced the addition of five innovative formulations to its popular RTD line-up. The new RTDs are focused on providing consumers with delicious and clean, plant-based energy, innovative flavor profiles and low-to-no sugar, and premiere at Natural Foods Expo West in Anaheim, CA.
Five new SKUs of functionally-enhanced products will be joining Califia Farms’ best-selling lineup, starting with ‘Full Shot,’ a 100% vegan, plant-based protein and MCT-oil bolstered, clean energy drink; and ‘Black and White,’ creamy Almondmilk perfectly married with Rainforest Alliance Certified™ Arabica beans. The Company’s new RTD nut milk blends capture today’s most on-trend tastes: Matcha Almondmilk, with ceremonial matcha green tea; Ginger Almondmilk, an exotic blend of ginger and turmeric spice, and CaliCoco, a smoothie blended from coconut cream, coconut meat and coconut water. Like all Califia Farms products, the new RTDs are 100% vegan, dairy-free, soy-free, gluten-free, GMO-free and carrageenan-free.
The new additions respond to a growing market for RTDs (expected to expand from 2012 – 2018), driven by on-the-go busy lifestyles and consumers trending towards healthier and functional alternatives to carbonated drinks.
“Today’s consumers care deeply about what is in the foods they eat and the beverages they drink: their origin, the purpose of each ingredient, how many calories and how much sugar they contain - all of which is helping drive forward both ‘clean energy’ and healthful RTD trends,” said Greg Steltenpohl, CEO of Califia Farms. “We believe that the clean energy of coffee, innovated to taste delicious through unique flavor offerings, and clean, nutrient-rich, low sugar/calorie ingredients blended with Almondmilk - which lets unique flavors shine through - are what today and tomorrow’s consumer will increasingly reach for as a pick-me-up on the go.”
The government’s recently released dietary guidelines recommend limiting sugar intake and highlight the benefits of moderate coffee drinking which reinforces this trend as does Califia Farms’ growth: Califia Farms Almondmilks experienced triple digit growth year over year; RTD Cold Brew Coffee with Almondmilk doubled in sales year over year; and sales of its alternative dairy creamers, including Better Half, a revolutionary nut-based alternative to Half & Half and a key element of Califia Farms’ clean energy coffee ecosystem, grew 1700% year over year (in a category that showed just 3.9% growth).
New Califia Farms RTDs
Full Shot: Single serve (10.5 oz) vegan protein coffee drink, packed with 6g of plant-based protein, 80mg caffeine, and 2000mg of sustainably sourced MCT oils – and 0 g of sugar.
Black & White: An unsweetened coffee drink with just 45 calories per 8 oz. serving that combines Rainforest Alliance Certified™ Arabica beans sourced from Guatemala, Colombia and Brazil with equal amounts of creamy, unsweetened Almondmilk. Available in a 48 oz multi-serve container and a 10.5 oz single serve.
Matcha Almondmilk: Made with a blend of ceremonial and culinary whole matcha green tea leaves, known for their antioxidant properties, with just 90 calories, 3.5g of fat and only 10g of sugar. Available in single serve (10.5 oz).
Ginger Almondmilk: An exotic spice blend of ginger and turmeric – a great alternative to caffeinated chai drinks – with only 110 calories, 4.5g of fat and just 13g of sugar. Available in single serve (10.5 oz).
CaliCoco: Whole coconut smoothie made with coconut cream and coconut meat, combined with the light, refreshing, hydrating benefits of coconut water. Available in single serve (10.5 oz) with just 150 calories, 10g of fat and 12g of sugar.
Available at retailers nationwide and packed with flavor, Califia Farms plant-powered beverages are like no others on the market: they use only the finest ingredients and artisanal processes to achieve guilt-free deliciousness and come in packages that delight. United Natural Foods (UNFI) will begin distributing the new RTD Almondmilks to its natural foods customers as of March 14, 2016, while the new RTD coffees are already available nationwide.
Califia Farms will sample the new products, along with its full line of award-winning plant-powered beverages, at Natural Foods Expo West at the Anaheim Convention Center, Anaheim, CA in booth Booth #5078, Hall E.
About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ (www.califiafarms.com) mission is to innovate delicious plant-powered foods for mindful nourishment. The Company is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant, which uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products coffee drinks category. In 2015, Califia Farms was named “Brand of the Year” by BevNet and a “Breakout Brand” by Beverage World.
Califia Farms Media Relations
 According to SPINS, Califia Farms has 41% market share and experienced 68% growth YOY (52 weeks ending 12/27/15)
 SPINS/IRI (12/27/15)